LoL Esports announced last month that Mastercard will be the first League of Legends global sponsor and the exclusive payment services provider. The sponsorship is said to include the Mid-Season Invitational, the All-Star Event, and the World Championship.
As the official announcement states Mastercard has a history of doing really cool activations for big-time events like the GRAMMY’s, The Open, MLB games, etc. The LoL Esports sponsorship looks like another opportunity for Mastercard in an environment where they can control virtually 100% share of voice within their vertical. Although the exact term was not stated, it was said that this is a multi-year deal.
Hats off to Mastercard and their agency teams for getting this going….. we expect something priceless 🙂
Check out the full official release: https://www.lolesports.com/en_US/articles/mastercard-joins-lol-esports-first-global-sponsor