Mastercard First League of Legends Global Sponsor

LoL Esports announced last month that Mastercard will be the first League of Legends global sponsor and the exclusive payment services provider. The sponsorship is said to include the Mid-Season Invitational, the All-Star Event, and the World Championship.

As the official announcement states Mastercard has a history of doing really cool activations for big-time events like the GRAMMY’s, The Open, MLB games, etc. The LoL Esports sponsorship looks like another opportunity for Mastercard in an environment where they can control virtually 100% share of voice within their vertical. Although the exact term was not stated, it was said that this is a multi-year deal.

Hats off to Mastercard and their agency teams for getting this going….. we expect something priceless 🙂

Check out the full official release:

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